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Is Your Website Copy Too Excited?
by James @ Men with Pens writing for webThere are the exclamation-point addicts out there, you see. They’re the writers who feel they really can’t put across the excitement, immediacy, or sincerity without that little extra boost (!) to make it feel super-charged. They’re the writers who believe that they should slap an exclamation point at the end of a written sentence anytime they would allow their voice to lift at the end of spoken one.
They’re the writers who are just flat-out addicted, who punctuate nearly everything with a series of multiple exclamation points, getting progressively worse as the writing goes on.
You should get this product! It will change your life!! Seriously!!! Exclamation points, you see, are evil.