Improve Copywriting Skills with Tweets?

by Caroline @ CP Style

For those of us using social networking as a means of marketing, Twitter has certainly proven to be a major contender; breaking ground among the likes of Facebook and LinkedIn.

One thing I love about Twitter is the fact that I can tweet as many times as I wish. I have the opportunity to get my message out to the world. Most importantly, I have the opportunity to reach out to the very people I am trying to attract – and with no boundaries! It truly is a mini news stream.

But when you think about it, Twitter can also make us all better copywriters; using the tool to get our message across and capture the attention of our audience in 140 characters or less. It provides you with the chance to test out headlines and tag lines throughout the day to a vast audience. Here are five ways you can use Twitter to improve your copywriting skills and establish yourself as a professional:

Test your Blog or Article

Tweet the title of your blog post or article and provide a link. Install Google Analytics, a free service, onto your blog or website so you can see how many people are clicking on your link. Test out different headlines to determine which “tweet” entices your audience to act.

Listen to Others

Copywriting is all about understanding the needs and wants of your target audience. Remember, it is all about talking TO them, not AT them. So take time to read other people’s tweets and provide valuable insight where you see fit.

Provide Value

Provide your audience with a valuable reason to listen to you. Don’t use Twitter to simply sell your products and services. They can go on your website or contact you directly if they are looking for a sales pitch. Provide valuable information and be as personable as possible with your audience.

Be Interesting

Provide your followers with motivating quotes, thoughts and suggestions. Also, include links that may be of interest to your audience. You want to increase your visibility and establish your presence.

Grammar is Important!

Take Twitter as seriously as you would when writing a sales letter. It may be a ‘networking’ tool, but it is still important to remain professional. Keep your grammar and spelling in check at all times. Prospect may get the impression that any mistakes on Twitter might overflow into the work you do for them.