Keyword Optimization Tips for Web Writing

by Laurie Pawlik-Kienlen @ Quips and Tips

“Content Rich is just about the perfect resource for anyone looking to create killer copy for their web site,” says Andy Beal of Marketing Pilgrim. “It tackles all you need to know about creating persuasive copy and how to optimize for Google, so your writing gets noticed.”

Here are Wuebben’s keyword optimization tips to make your web writing more effective…

Keyword Optimization Tips for Web Writing

First, here’s a quick tip from Problogger Darren Rowse about writing a blog post or article for the web:

“Identify a few keywords for your article that you’re hoping will get indexed highly by Google,” says Rowse. “Don’t pick too many but consider the question ‘how do I want people to find this post in Search Engines?’ What will they type into Google if they want information on the topic? The answer to this question will give you a hint as to what words you’ll want to see repeated throughout your article a number of times.” (from “Search Engine Optimization Tips for Blogs – Using Keywords“).

Jon Wuebben’s 3 Keyword Optimization Tips

1. Check Your Meta tags

If this is a foreign concept to you, don’t worry. It is for many business owners. But, it’s very important for improving your search engine ranking. What you want to do is go to each page of your site, right click on the page, select “view source code” and look for the words “META” near the top of the page. Look for the Title tag and Description tag. Here’s where you’ll use your important keyword phrases, and they should be different for every page on your site. I recommend 2-3 unique keyword phrases/page tailored to what that page is about. For each page, use the same keyword phrases in the title tag (usually just the phrases listed, separated by a “|” symbol) as you would in the description tag. The description tag should be a brief one sentence explanation of what the page is about.

2. Check Your Competitors’ Sites

What does the copy look like on those other sites? Would you buy from them if you were a customer of theirs? If their copy isn’t that great, well then good for you…your site may have the advantage. While you are there, check their Meta tags too. You’ll discover some very interesting free information there! Not sure who your competitors are? Google your keyword phrases to find out!

3. Use Wordtracker’s Free Keyword Tool

If you are new to the whole keyword research thing, this is an easy first step. I use it a lot myself…its simple and its free. There are lots of good keyword research tools out there, but these guys have been around the longest and capture some great data. Take a look at it here at FreeKeywordsTracker.

Doing these three things will go a long way to putting you on the right path for optimization, rankings and ultimately…improved conversion.

For more info about Jon Wuebben, go to ContentRich.com. And, what’s your best website or blog building tip? I welcome your comments…