Write Articles, Market Smarter

If you’re an entrepreneur with a literary flare, writing articles is an affordable, highly effective marketing tool. You can revise and rewrite as many times as it takes to present your shiniest, smartest, most confident self. Too bad you don’t have a gargantuan subscriber list yet for your new Ezine! Or maybe you have articles sitting in a folder somewhere on your computer waiting to see the light of day (gasp!). Your written work can be the dangling carrot that converts prospects into clients, and marketing it as such is less work than you may realize. Here are five simple tactics for leveraging your writer savvy: