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When Writing, Know Your Audience
by Sara Lancaster@ No2Pen audienceShort quiz.
You are writing a letter to your 90-year-old grandmother. Which of the following do you do?
a) Craft a two-page e-mail discussing your company’s recent merger and do your best to use the words “streamline” and “economize” wherever you can.
b) Hand write a letter on college-ruled paper, front and back, about your obsession with the iPhone.
c) Buy her a $2 card from Hallmark because it has a nice picture and a nice poem, and then fill the envelope with pictures of your kids and garden.
Answer? Anyone….anyone?