Marketing Basics: Playing To the Right Crowd

Over the past few months, I’ve struggled to find new freelance projects to supplement my regular proofreading and blogging income. Only recently was I able to admit to myself the reason for this partially self-imposed period of limbo: I wasn’t sure what I was looking for. Obviously, it’s impossible to put together an effective marketing campaign when you’re not quite sure what you’re marketing, or who you’re marketing to. After the jump, the three most basic questions you need to ask yourself before launching your own campaign: