Viral Marketing, Pt. 1 of 4: Twitter

When you think about it, the writing life really isn’t fair. Here you are slaving away over your masterpiece of a Great American Novel, sweating over it for months, years even, until it’s the most perfect piece of literature you can imagine. Then you give yourself copious gray hairs and bite your nails to the quick waiting for your query letters to finally turn up a positive answer. You corral the agent, the agent corrals the editor, until finally – voila! – you’re published. Now the only thing you’ll have to worry about for the rest of your life is writing the Great American Sequel, while your huge publishing company does its job and sells a hundred bazillion copies of your book. Easy-peasy, right?